In a landmark move, PSAV Global, the official brand partner of Honor in India, has announced plans to begin the production of Honor smartphones in India by November 2025. This marks a significant step in Honor’s strategy to strengthen its foothold in the Indian market, with a projected 1% market share target in the first year of operations. The brand is also aiming for a revenue of approximately Rs 2,500 crore within its first year of local manufacturing.
Here’s a detailed look at what’s ahead for Honor, its manufacturing strategy, and its future plans in India.
Honor’s Local Manufacturing Plans in India
A Game-Changer for the Indian Smartphone Market
Honor, the Chinese smartphone brand, is setting up local manufacturing operations in India, which is expected to bring about several benefits both for the brand and the Indian tech industry. PSAV Global, Honor’s brand partner in India, will oversee the production process, which is set to commence in November 2025.
The move follows a series of strategic decisions aimed at improving Honor’s competitive edge in the highly competitive Indian smartphone market. With India emerging as one of the largest smartphone markets globally, Honor’s local manufacturing aims to cater to increasing demand for its devices while optimizing production costs and delivery timelines.
Summary Table
Topic |
Details |
|---|---|
Manufacturing Start Date |
November 2025 |
Target Market Share (Year 1) |
1% of the Indian market |
Revenue Target (Year 1) |
Rs 2,500 crore |
Models Launched |
Honor X9c, Honor X7c |
Upcoming Models |
Honor V3, Honor Magic 7 Pro |
Official Brand Partner |
PSAV Global |
Challenges Faced |
BIS clearance delays, management changes |
Website Link |
Expected Market Impact
Target Market Share and Revenue Goals
PSAV Global’s CEO, CP Khandelwal, stated that the company plans to capture 1% of the Indian smartphone market in the first year of production. This ambitious target translates to a revenue generation goal of around Rs 2,500 crore. The timeline for this target is set between November 2025 and November 2026.
Honor’s decision to manufacture locally comes at a time when global smartphone manufacturers are focusing heavily on India as a critical market for growth. Local production helps mitigate the impact of tariffs and import duties, making Honor smartphones more affordable for Indian consumers.
The Road to Production: Delays and Challenges
Overcoming Setbacks to Begin Production
Although PSAV had initially set its sights on starting production in 2024, unforeseen delays pushed the manufacturing plans into 2025. According to Khandelwal, the delays were largely due to two factors: first, the Bureau of Indian Standards (BIS) clearance process took longer than anticipated, and second, there were significant management changes at Honor’s headquarters.
Despite these setbacks, PSAV Global is now on track to begin production in November 2025. With the recent BIS clearances for four Honor models, the company is ready to scale up operations.
Honor’s Current and Future Model Launches in India
Recent Launches and Upcoming Devices
Honor’s product lineup in India is already gaining attention. The brand has recently launched the Honor X9c and Honor X7c, two smartphones that have been well received in the Indian market. As PSAV Global prepares for local manufacturing, the company is also gearing up to launch the Honor V3 and Honor Magic 7 Pro in India.
These devices are expected to meet the growing demand for high-quality, affordable smartphones in India. With the start of local production, Honor plans to release its global models in India according to international timelines, ensuring that Indian consumers have access to the latest devices from the brand.
Partnership with PSAV Global: A Strategic Move
Leveraging PSAV’s Local Expertise
PSAV Global is the official brand partner of Honor in India. The company’s expertise in local market dynamics and its established distribution channels will be crucial in Honor’s efforts to boost its presence in India. PSAV Global has worked closely with Honor in the past and has played an integral role in supporting the brand’s growth across various global markets.
By manufacturing locally, PSAV Global and Honor aim to create a more competitive ecosystem in the Indian smartphone market. Honor’s manufacturing initiative will not only generate jobs but also create a self-sufficient production model for the brand, further integrating it into the Indian market.
The Impact on India’s Tech Ecosystem
Local Manufacturing Benefits for India
The move to begin local production in India will have several benefits for both Honor and the Indian economy. Local manufacturing will allow Honor to reduce the import dependency of its smartphones and minimize tariffs, leading to more affordable prices for Indian consumers. Additionally, the creation of manufacturing plants is expected to generate employment and contribute to the growth of the Indian electronics manufacturing sector.
Honor’s decision to focus on India’s local manufacturing capabilities aligns with the government’s “Make in India” initiative, which has been encouraging foreign brands to set up production facilities within the country. This will enhance India’s position as a global hub for mobile phone production, attracting more international companies to set up operations in India.
Honor’s Global Growth Strategy
Strengthening Honor’s Market Position Worldwide
Honor has already made strides in the global market, especially in China and several international markets, as highlighted by Counterpoint Research. The brand, once part of Huawei, is competing fiercely with other major players such as Motorola, Samsung, and Xiaomi. According to Counterpoint’s Q1 2025 report, Honor has shown impressive growth globally and is set to continue expanding its market share in India and other regions.
Frequently Asked Questions (FAQ)
Q. What is the target market share for Honor in India in the first year of local production?
Honor aims to capture 1% of the Indian smartphone market in its first year of local manufacturing, from November 2025 to November 2026.
Q. When will local manufacturing begin for Honor smartphones in India?
Honor plans to begin manufacturing in India in November 2025.
Q. What are the models that Honor has launched in India?
Honor has recently launched the Honor X9c and Honor X7c in India and is preparing to launch the Honor V3 and Honor Magic 7 Pro.
Q. What were the reasons for the delay in Honor’s production timeline?
The production timeline was delayed due to BIS clearance delays and management changes at Honor’s headquarters.
Q. How will local manufacturing benefit Indian consumers?
A. Local manufacturing will allow Honor to reduce production costs, making smartphones more affordable for Indian consumers
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